The Blue360sm Advantage
The Blue360sm Advantage

Why do so many ready mix companies choose to work with GCP Applied Technologies? One key reason: We're a true business partner. Count on us for innovative technologies and expert consultation that will position your company as the go-to source for high-performance, workable concrete.

Ready mix concrete suppliers trust our admixtures, fibers and additives to produce concrete that has maximum workability when it arrives at the job site. Our innovative materials let you design mixes tailored to the specs of any project, from residential homes and commercial buildings to vital infrastructure.

GCP Applied Technologies industry-leading solutions include:

  • ADVA® high-range water reducers and superplasticizers

  • STRUX® synthetic macro-fibers

  • Eclipse® shrinkage-reducing admixture

  • CONCERA™ rheology-modifying water reducer for segregation resistant high flowing concrete

  • CLARENA® admixtures for materials management

Our Innovations in Concrete Technology Will Ensure Your Ready Mix Business Is Ahead of the Curve

We have led the way in concrete innovations for over 50 years. In 1992, we revolutionized concrete technology with our ADVA® high-range water reducers. ADVA® admixtures make ready mix extremely workable by enabling producers to control concrete's properties with unprecedented precision. In addition, we invented the first shrinkage reducing admixture Eclipse® and STRUX® synthetic macro-fibers to continue the evolution of concrete technology.

Another breakthrough is the Verifi® In-transit Concrete Management System. Our system monitors slump and temperature and automatically adjusts them as needed by adding the appropriate quantity of water or admixture. It is the industry's only complete solution for ensuring the consistent delivery of high-quality concrete from plant to placement.

Enjoy Exclusive Benefits That Come with Our Ready Mix Solutions, Such As One-on-One Technical Consultation

By collaborating with ready mix suppliers for decades, we've built long-lasting industry relationships and extensive knowledge in concrete technology. Through our Blue360sm Field Advantage program, we offer expert technical and operational consultations from our field engineers at the plant and job site.

Benefits include:

  • Classroom education, such as concrete school for technicians and Verifi® training for truck drivers

  • Customized training sessions on-site

  • Technical support and troubleshooting (on-site and remote)

  • Product selection consultations

As your partner, we provide a wide range of services to help grow your business and enhance your reputation in the concrete industry.


We're the global leader in providing innovative admixtures and services that help cement producers make high-quality cement for every type of construction project.

Our concrete technologies, admixtures and services help produce stronger, higher-quality ready mix and precast concrete while reducing production cycles, energy costs and material waste.

The Verifi® In-transit Concrete Management System is the industry's only complete concrete technology solution for ensuring the consistent delivery of high-quality concrete from batch plant to construction site.

Ready mix concrete suppliers rely on our admixtures and fibers, cement additives, technologies and field services to ensure they produce strong, durable and workable concrete.

Tunneling contractors, mining companies and others involved in underground production know we provide top-performing spray concrete materials and the industry's only comprehensive shotcrete system.

Latest Insights